CRM (Customer Relationship Management); we at Coral understand
this term as a complete end-to-end relationship solution between service provider
and its client. It’s a solution that could lead an Organization towards excellence.
CRM is a management tool that drives the process starting from sales query generation
and the process constructs further to identifying needs, generating right solution
and its execution. This flows to next level that includes service support, task
allocation, customer satisfaction and the entire process uses minimal time and manpower.
The application reduces process time, eliminate errors, provide quantitative resources
management, and produce qualitative results. These applications are successfully
implanted in almost every industry and it has become its core driving force.
- Mailer campaigns
- Web based tracking of leads against multiple campaigns
- Tracking Customer Responses
- Business Opportunity creation on the basis of qualified responses
- Effective Telemarketing
- System generated sales task creation for Field Force.
- Tracking of Business Opportunity
- Handling of various stages up to order conversion
- Dealer & Major Accounts Management
- Tracks field activity levels in terms of calls made as in ….
- New Suspects met
- New Prospects generated
- Orders picked up
- Orders lost with reasons
- Tracks prospecting activity as in…
- Value of the prospect
- Estimated date of closure
- Sales Executives log management
- Commitment and target handling of sales force
- Helps forecast product wise, areas wise business
- CTI Integration with existing database
- System generated task allocation to support team
- Task monitoring and further allocation facility
- Complex application can be customised and integrated for hardware
vendors
- Level 2 service backup integration that includes Repair centre
and logistics.
- Service Billing module
- Support performance analysis with grading
- AMC & Warranty module
- Maintenance of customer log
- Interactive Voice Response (IVR) integration
